Monday 10 July 2017

UGC Goldmine

Deep in my instagram feed I came across this thought provoking instillation by Ozzie artist Kiri-Una Brito Meumann. It's what I can only describe as a mould of Kim K's a$$ used to create a genius photo op for visitors to flood the 'gram with. The project in question aptly named:



Kiri encourages visitors to engage with the work via social media. Incorporating what Kim K does best - selfies - and nudging them to tag its very own insta account and grow its #. Bravo.